The Website Content Administrator (WCA) is a core member of the Marketing Systems Department at GTCC. This person works full-time to create, maintain and enhance the content of the college’s Internet and Intranet websites and web pages, focusing on creating a positive and engaging user experience. This individual must exercise initiative, independent judgment, and discretion in setting priorities and carrying out all assignments with guidance provided. The WCA will work closely with members of the marketing department to ensure marketing and communication goals are met. The Website Content Administrator will oversee the effort to ensure that all areas of the website are user-friendly, up-to-date, and accurate. The person in this position will communicate with members of the staff, faculty, and administration to prioritize site content and gather pertinent information for posting online. Further duties include assisting and educating other members of the campus community in developing and expanding their own pages so that college-wide information presented on the Internet and Intranet is cohesive, incorporates a high standard of quality, and is in accordance with the college’s brand and mission.

Responsibilities include the planning and administration of site structure and access permissions, design, and implementation of content management features and user interfaces. This person will transfer static design concepts into web page templates, applications, forms, and features, and make recommendations to ensure content is user-friendly. This person will also develop and maintain workflows and administer access in accordance with institute guidelines. The WCA will ensure optimization of search functions within the website through the use of page tags and metadata, monitor performance and make recommendations for improvement. In addition, this person provides training, troubleshooting, and support to web content contributors throughout the college.