Director of Marketing and Communications

Director of Marketing and Communications


Haywood Community College
185 Freedlander Drive
Clyde, NC 28721
Phone: 828-627-2821

Job Location

Haywood Community College, 185 Freedlander Dr., Clyde, NC  28721


$45,230.00 - $59,082.00


full comprehensive benefit package

Job Category

  • Professional

Application Period

Opens: Thursday, May 9, 2019
Closes: Friday, May 24, 2019

Target Start Date

Monday, July 1, 2019

Expected Work Hours

8:00 am - 4:00 pm with some occasional evening and weekend work

Reports to

President of the college

Employment Type

Full-time exempt staff

Minimum Qualifications

Associate's Degree with qualifying experience related to marketing or public relation.  Proficiency with a variety of word processing, desktop publishing, and design software required.  Excellent oral and written communication skills.  Ability to work with groups and individuals representing a variety of special interests. 

Preferred Qualifications

Bachelor's Degree

Position Description





The Director of Marketing and Communications is responsible for the development and implementation of the college's marketing and communications strategies based on the current budget restraints. Emphasis is placed on image enhancement, student recruitment, public awareness, sharing of information, and friend building through the use of external and internal media outlets such as print publications, newspapers, magazines, web presence, social media outlets, electronic digital communications and community outreach activities.     





  • Develop and implement a comprehensive yearly marketing plan based on budget constraints and college goals.
  • Research, gather information for, write, edit, design, and produce or facilitate the production of all College publications, i.e. course schedules, student recruitment materials, newsletters, annual reports, and news releases in both print and electronic media form.
  • Oversee the production of college recruitment videos.
  • Explore new non-traditional marketing avenues.
  • Take photographs for publications, news releases and to document special events.
  • Cultivate and maintain an institutional relationship with various media outlets, printers, freelance artists, and various community individuals and agencies.
  • Actively involved in alumni recruitment activities.
  • Maintain college archives of news, photographs and historical events. 
  • Develop and manage the yearly marketing budget wisely and efficiently. 
  • Supervise the Marketing and Communications department and assign duties.
  • Position requires occasional use of college-owned vehicles.



How to Apply

To Apply Submit:


  • Official Haywood Community College employment application online found at
  • Application must be complete for consideration - do not reference resume. Unofficial transcripts must be included for the application process. Most unofficial transcripts can be downloaded from college/university websites. Official transcripts of all secondary education must be submitted to Human Resources within 10 days of any offer of employment.
  • References may not be current HCC employee. Must provide three professional references with email addresses.  At least one reference must be a current or previous supervisor.
  • College screening committee is responsible for application review, interviews, and recommends the final candidate to the college president.
  • HCC is a tobacco free campus


HCC is an Equal Employment Opportunity Institution.


Job Post Contact

185 Freedlander Dr

Clyde, NC 28721