GENERAL JOB DESCRIPTION:  The Director of Marketing and Communications, under the supervision of the Vice President for Institutional Advancement, is responsible for planning, developing, implementing, and measuring the college’s marketing strategies, communications, and public relations activities, both external and internal. They also direct the efforts of the Office of College Marketing staff and coordinate at the strategic and tactical levels within the function of the organization.

DUTIES:

• Develops and executes the college’s integrated marketing initiatives.
• Develops a comprehensive public relations program that will enhance the college’s image and position.
• Responsible for planning, evaluating, and reporting on goals and long-range marketing strategies.
• Assure the college’s brand is communicated to all constituencies, both internal and external, all of which are tied directly to the college’s mission, vision, and strategic plan.
• Responsible for the conceptual direction of college marketing, branding, photography, and publications.
• Works with departments/programs on implementing communication/marketing plans that align with college priorities for optimal effectiveness.
• Responsible for crisis communication objectives, as relates to public information, unscheduled closings, etc.
• Maintains a positive relationship with media representatives, ensures regular contact, and coordinates targeted strategic approaches that drive college priorities. 
• Negotiates and maintains all vendor/service contracts, coordinating the Request for Quotes (RFQs) process as needed.
• Maintains Expert Database and Speakers’ Bureau and promotes these assets to media and local influencers.
• Develops and administers the college’s marketing budget for maximum effectiveness as well as short and long-term budgets for the marketing and public relations efforts.
• Leads public information processes including legislative requirements, requests, and documentation.
• Oversees the college’s website.
• Responsible for the supervision of employees in the Office of College Marketing.
• Performs all other duties as assigned by the Vice President of Institutional Advancement.

COLLEGE REQUIREMENTS OF ALL EMPLOYEES:

• Demonstrated excellence in written, oral, and interpersonal communication skills. 
• Demonstrated commitment to diversity, equal opportunity, and the academic, intellectual, and social development of all students and employees.
• An understanding of and commitment to the comprehensive community college philosophy and mission.
• Treats others respectfully, speaks to others courteously, and behaves in such a way that creates a workplace environment that is marked by trustworthiness, honest but polite communication, and interpersonal interactions that are both personally cordial and professionally appropriate.
• Acts as a team player when working with any and all employees of the College.
• Serves on institutional committees as appointed by the President.
• Performs other duties and responsibilities as needed.
• Annually review all Randolph Community College safety rules and policies and be familiar with all emergency safety procedures.
• Promote good safety habits and be compliant with OSHA safety regulations.
• Randolph Community College conducts a background check and drug screening on all full-time new hires.