Job Description

The Director of Marketing and Public Relations is a full-time position that reports to the Vice-President of Institutional Advancement. This position provides day-to-day management of the college’s marketing and public relations activities. The Director of Marketing and Public Relations acts as the college’s spokesperson for print, television, and radio news media while serving as the college’s Public Information Officer. This position leads the marketing effort for all areas of the college and in support of the college’s goals and needs. The Director coordinates and collaborates with volunteer teams and outsourced support and provides a unified and consistent message throughout the college.

Job Duties

• Maintains professionalism in appearance and communications and presents a favorable image of the college at all times.
• Is proactive in maintaining positive, effective, cooperative, and professional relationships with team members internally and externally.
• Develops, implements, and evaluates the College’s strategic marketing plan and targeted enrollment initiatives, using data and input from the college, community, partner stakeholders, peer institutions and higher education research.
• Works closely with Deans and other education programming coordinators to find high-impact promotion solutions to achieve enrollment goals.
• Coordinates and supervises all media relations for the college to ensure accurate and timely coverage of college events and news, utilizing newspaper, radio, television, and social media; serves as lead media spokesperson for the college; represents and acts on the President’s behalf to the media when appropriate.
• Writes press releases, articles, announcements, presentations, profiles and stories highlighting students and programs that support college and campus communications and meet the College’s outreach efforts.
• Coordinates and directs all college marketing and community activities to best represent the college to a variety of audiences in an effort to increase student enrollment.
• Monitors, maintains, and continually improves the college website and social media communications in support of South Piedmont Community College’s marketing goals.
• Works with the Vice-President of Institutional Advancement to develop and administer the annual marketing budget; analyzes and reviews budgetary and financial data; controls and authorizes expenditures in accordance with established resources and limitations.
• Negotiates advertising contracts.
• Coordinates and collaborates with outsourced resources to manage marketing and communications goals and objectives to include graphic design, banner advertising, digital signage, billboard advertising and all other internal and external communications.
• Coordinates the photography and video needs and other relevant activities for special College events.
• Responds to media requests for information and develops positive and productive relationships with media contacts.
• Provides direct supervision and evaluation of assigned staff.
• Leads and directs teams of volunteers to include (but not limited to) a design committee, social media committee, web content management team, college internal newsletter committee, and a photography team.
• Protects the college’s graphic standards, including the use of the college logo.
• Takes advantage of professional development opportunities to stay current with web and social media trends and best practices.
• Performs other job-related duties and projects as assigned in support of the College’s mission, core values and goals.