The Director for Strategic Enrollment Management reports to the Vice President for Student Services and is Member of the Student Services Leadership Team.  The Director designs and advances strategic initiatives directly related to new student recruitment and enrollment. As the primary enrollment strategist, the Director will provide strategic vision for recruitment and enrollment, being data-driven in their approach. The Director works collaboratively with multiple college and community constituents, tracking information and trends to determine optimal recruitment efforts and evaluating effectiveness of various lead generation approaches.  The Director is responsible for community outreach, prospective student engagement, the RISE assessment, placement processes, and other institutional testing.  The Director reflects, articulates and promotes the mission, vision, and identity of the College, both internally and externally.
 

Essential Duties and Responsibilities:

• Develops and maintains a strategic enrollment and recruitment plan with measurable goals and objectives.
• Position the college's value in the minds of prospective students and families in a way that allows them to envision their enrollment at Mitchell Community College.
• Advise College leadership regarding enrollment barriers facing prospective students.
• Design and execute effective programming that conveys the college's culture and opportunities (Open House, Mitchell Advantage, High School Signing Days, SOAR, CACROA, College Tours, etc).
• Partner with Marketing Department to create both innovative and targeted marketing strategies.
• Represents Mitchell at all campus and community recruitment activities including radio and television marketing.
• Developing recruitment efforts targeting underrepresented high school and community college student populations.
• Evaluates and improves the practices of the student-enrollment experience, including timely, effective and positive engagement with students and families throughout the entirety of their experiences with admissions, financial aid and registration.
• Responsible for RISE and student assessment and placement operations.
• Provides direct supervision of PT assessment and placement staff, and oversight of Student Services Generalists.