The Executive Director, Marketing and Enrollment Management, reports to the Vice President of Student Success Services. The position is responsible for developing strategies for student recruiting and retention, enrollment management, and marketing. The executive director collaborates with all divisions of the college to assure that strategic direction, branding, design, development, and publications best support the college. The executive director has the primary responsibility for developing and implementing a comprehensive branding, recruiting, and marketing strategy within the framework of the college’s overall college relations, communications programs, high school and community relationships. On a daily basis, the executive director has the responsibility for developing and managing internal and external communications and student recruiting and retention efforts through various media, enhancing public awareness and trust of the College. This position is instrumental in the development, promotion, and marketing of all college initiatives. The executive director develops, articulates, and executes all recruiting strategies with the approval of the Vice President of Student Success.