Summary:
The Communications and Marketing CRM Coordinator is responsible for the efficient execution of tasks related to the College’s customer relationship/retention management (CRM) software, its content, and other content coordination across digital platforms. This role supports cross-platform, multi-media digital marketing strategies, particularly as they relate to the CRM. The person who fills this role requires creativity, attention to detail, project management skills, and the ability to work well with others and independently.

Essential Duties and Responsibilities:
 

• User and workflow management within the CRM
• Executing communications and marketing campaigns
• Content creation and management within the CRM and on multiple social media platforms including Facebook, TikTok, Instagram and LinkedIn
• Develops, implements, and optimizes communications and marketing strategies which align with departmental goals in the CRM
• Seeks out engaging content for emails, pages, and workflows within the CRM
• Collaborates on communications and marketing strategies
• Manage and complete incoming customer service tickets or assign to appropriate team member
• Assist in collecting, compiling and presenting data to support CRM communications and marketing strategies and campaign results 
• Other duties as assigned

Knowledge, skills, abilities, and worker characteristics: 

• Proficiency in Microsoft Suite
• Proficiency in Adobe Creative Suite, particularly Photoshop and Premiere / Rush 
• Proficiency in Google Analytics and social platform insights
• Experience with CRM platforms
• Proven ability to successfully manage multiple tasks simultaneously
• Exceptional writing and editing skills
• Strong problem-solving skills
• Strong organizational and project management skills
• Ability to work collaboratively 

 Supervisory Responsibilities:  This position does not supervise anyone.

Reasoning Ability

• Functional Reasoning: Requires the ability to apply principles of influence systems, such as motivation, incentive, and leadership. Ability to exercise independent judgment to apply facts and principles for developing approaches and techniques to problem resolution.
• Situational Reasoning: Requires the ability to exercise the judgment, decisiveness and creativity required in situations involving the direction, control and planning of administrative responsibilities. Develops and applies new and unique methods and strong critical thinking to executing plans and strategies.

 
Language Skills                                             

• Ability to read and interpret documents such as instruction, and procedure manuals.  
• Ability to write routine reports and correspondence.  
• Ability to speak effectively before groups of employees of organization.

 
Mathematical Skills                                                  

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

 
 Computer Skills                                            
Knowledge of Microsoft Products as used in overall management in an educational environment is required. Experience creating publications and digital content using various authoring tools is preferred. 
 
Certificates, Licenses, Registrations 

• None

Physical Demands 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
While performing the duties of this Job, the employee must be able to communicate effectively. The employee must be able to meet mobility requirements and be able to occasionally move materials of up to 10 pounds. Must be able to access print material and utilize the information effectively.
 
Work Environment 
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.