Summary
The Digital Marketing Associate works within the Communications Department and is responsible for the efficient execution of tasks related to the College’s public-facing digital presence and content coordination across all institutional platforms. This role supports cross-platform, multi-media digital marketing strategies. The person who fills this role requires creativity, attention to detail, project management skills, and the ability to work well with others and independently.

Knowledge & Responsibilities:

Essential Duties and Responsibilities:

• Update existing text, links, videos and graphics on the college website.
• Perform regular web site content updates for departments across the college.
• Create and schedule social media posts for Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Supports web content and campus-wide marketing.
• Assist in the production of various digital publications.
• Create graphics, flyers, and other marketing collateral using branded templates.
• Manage and complete incoming customer service tickets or assign to appropriate team member.
• Assist in digital ad campaign design and monitoring.
• Collect, compile and present data to support market strategy and campaign results.
• Other duties as assigned. 

Additional Information:

Language Skills

• Ability to read and interpret documents, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.  Ability to speak effectively on the telephone and in person.

 
 Mathematical Skills

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

 
Reasoning Ability

• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.

 
Physical Demands 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
While performing the duties of this job, the employee is regularly required to sit; use hands and fingers, reach with hands and arms, and talk and hear. The employee is frequently required to walk and is occasionally required to stand, stoop, and kneel. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.
 
Work Environment 
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
The noise level in the work environment is usually quiet.