FT Director of Public Relations & Marketing

FT Director of Public Relations & Marketing


Halifax Community College
100 College Drive
Weldon, NC 27890
Phone: 252-536-2551

Job Location

Weldon, NC


Depends on Qualifications


State of NC

Job Category

  • Professional

Application Period

Opens: Friday, December 18, 2020
Closes: Monday, May 3, 2021

Target Start Date

Monday, June 7, 2021

Expected Work Hours

Monday through Friday 8am to 5pm

Employment Type

Full Time

Minimum Qualifications

Bachelor’s degree in Communications, Marketing, Business or related field, required. Masters in marketing or public relations preferred.

A minimum of three years of experience in public information (marketing, publishing, media, public relations).

Knowledge and Skills

Must possess excellent computer skills to include knowledge of Microsoft Office.  Must have excellent oral and written communication skills.

Editing skills, design and layout skills for advertising and publication, photography skills, ability to work with a variety of people and groups.

Physical Requirements:

 Typical office environment, frequently requires standing, sitting, and walking.  Occasionally requires lifting (10-15 pounds), repetitious finger and wrist movement, and reaching both high and low. Constantly requires speaking clearly, hearing, and seeing.  Frequently traveling between buildings on campus, to other centers or off campus to attend meetings and conferences; frequently listening to and talking with stakeholders, faculty, staff, and students in person, by telephone or email; frequently sitting at a desk or workstation using a computer display, keyboard, and mouse.


 Generally, this employee must be able to operate office equipment such as personal computer, fax machine, photocopier, etc.

This employee must be able to operate an automobile, as the ability to drive and travel is an expected part of the job.

Preferred Qualifications

Bachelor’s degree in Communications, Marketing, Business or related field, required. Masters in marketing or public relations preferred.

A minimum of three years of experience in public information (marketing, publishing, media, public relations).

Position Description

Essential Functions:

This information is intended to be descriptive of the key responsibilities of the position.  The list of essential function below does not identify all duties performed by any single incumbent in this position.

IMPORTANT INFORMATION:  In the cover letter, applicants should address numbers 1 through 5 (under the Strategic Management and Communications section below):

Strategic Management

1. Develops, implements and evaluates the College’s strategic marketing plan using data and input from the college, community, partner stakeholders, peer institutions, and higher education research.

2. Strategic planning as it relates to marketing, the College, Foundation, and programs.

3. Oversees strategic implementation of college-wide social media initiatives.

4. Identifies strategic opportunities throughout the county service area to promote and advance the college, including events such as board meetings, student activities, special events, community functions are targeted advertising.


5. Develops and enhances relationships with local media representatives, public officials and NC Community College System personnel; maintain those relationships by answering queries promptly, arranging interviews or speakers when requested and being a familiar and involved presence at community events.  Reads and stays abreast of all public information communications from the NCCCS office.

6. Prepares a variety of talking points, briefs, fact sheets, letters, presentations, and publications for the president and leadership team as needed.

7. Attends Board of Trustees meetings and other college and community meetings as directed by the president or VP of Institutional Effectiveness & Advancement and communicates on meeting and board activities to the media and the college.

8. Serves as the official college spokesperson at the direction of the president and serves as point of contact in emergency or crisis situations.  Includes being a member of the college’s crisis communication team as well as coordinating and maintaining up-to-date adverse weather procedures and messaging.

9. Establishes, maintains, fosters and improves formal and informal internal communications efforts.

10. Authorizes, edits and approves the release of public information and photographic images and reviews published media releases and advertisements for accuracy.

11. Develops, writes and produces College publications. Provides photography and video for College use. 12. Oversees brand management of the College to ensure all marketing communications, recruitment, and general information materials are consistent with institutional messaging and the College’s Style Guide.

13. Connects media personnel to appropriate college personnel for interviewing and information sharing and provides training to college employees for responding to media as appropriate.

14. Serves as college photographer and maintains college photography archive. Schedules and approves all messaging for the college electronic sign and removes messages in a timely manner.

15. Position is responsible for keeping the electronic sign updated on Highway 158.


16. Initially handles all public information requests.  Works closely with President, Vice Presidents, Deans and chair persons to find high-impact promotion solutions to achieve enrollment goals.

17. Collaborates with the WebMaster to assist with providing and posting content to the college’s social media platforms, as well as send email messages as needed to college students and employees.  May in collaboration with the WebMaster post news related items to the college’s website.

18. Collaborates with the President to schedule, execute and coordinate photography, videography, media coverage and reporting of college events, functions and activities.

19. Attends College and community events for the maintenance of positive public relations.

 20. Collaborates with other college personnel, writes, edits and develops information for the college website and college-wide publications, such as such as the college catalog, scripts, external newsletters, annual reports, alumni publication, program-specific promotional materials, graduation materials, and program information.  Ensures that communication materials are clearly written, on-message and promote marking strategies in accordance with college and style guidelines.

21. Develop and maintain marketing standards to be used throughout the College.

22. Ensure all public publications adhere to the marketing standards of the College.

23. Attend appropriate seminars whenever possible.

24. Perform other duties as assigned by the Vice President for Institutional Effectiveness and Advancement.

25. Submit annual performance objectives and complete an annual follow-up process with the Vice President of Institutional Effectiveness and Advancement.

26. Support the College’s Strategic Plan, Assessment, IE, QEP, and SACSCOC Requirements/Principles.

27. Support retention and advising.

28. Serves on college committees.

29. Must be able to work in a college environment.


30. Manages, monitors and reports an annual marketing budget.


31. Supervises the Graphic Designer.  Oversees the development and approves all college publications and printed materials that are distributed to the public including: curriculum/workforce development course schedules, annual report (Report to the Community), program of study marketing materials, academic recognition event programs, direct mail marketing material, college stationary and business cards.

32. Must demonstrate interpersonal skills applicable to working with diverse groups of stakeholders.

Other Duties

33. Travel between campus locations and throughout the service region of Halifax and Northampton Counties.

34. Assists in the assessment of ongoing technology and media needs for print and online.

35. Responsible for accurately reporting HCC’s status and relationship with SACSCOC in official institutional publications as cited in the SACSCOC policy statement Institutional Obligations for Public Disclosure.

36. Responsible for archiving digital copies of official publications and making the following archived publications accessible on the HCC webpage: Credit Programs and Student Handbook and Workforce Development course booklet.  

37. Perform other duties as assigned by the President.

How to Apply

MUST READ Special Instructions and Additional Information to Applicants:

All applications for this position must be submitted directly via our online application system at https://www.schooljobs.com/careers/halifaxcc. Applications submitted through third party sites will not be accepted. Application packets for employment must be submitted by 5:00 p.m. on the closing date. If multiple applications are submitted to an individual posting, only the most recent application received prior to the posting close date will be accepted. Resumes are not accepted in lieu of state applications. "See Attached Resume", etc. will result in an incomplete application. Resumes, cover letters, and all transcripts listed on application must be uploaded with your application.To receive credit, all relevant experience must be included in the work history section of the application. Any information omitted from the application but included in the resume will not be considered for qualifying credit. Persons eligible for Veteran's Preference must submit a copy of Form DD-214.

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