The Public Information and Marketing Department provides communications, marketing, and public relations services that advance the mission of Alamance Community College. The Department shares information about College programs, events, and activities to external and internal audiences through advertising, media relations, publications production, website management, social networking, and other communications activities. The Graphic Designer will work closely with the Director to design and create the College's marketing materials.

EXAMPLE OF DUTIES:

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Collaborate with the Director and other internal departments to develop ideas for the design of new marketing materials.
• Work to carry out strategic plan initiatives.
• Create both offline and online materials, including but not limited to flyers, brochures, posters, cards, invitations, banners, and videos for web and social media.
• Produce customized graphics, including but not limited to logos, infographics, illustrations, and vectors.
• Maintain and traffic all advertising; send ads to media partners in a timely fashion and ensure that ads run correctly.
• Work with the webmaster in updating the website and making graphic and video improvements.
• Photograph on-campus events and edit photos.
• Record, produce, and edit video content for web and social media.
• Use design software such as Adobe Creative Cloud, Photoshop, Illustrator, InDesign, and Microsoft Publisher to create flyers, brochures, posters, cards, invitations, banners, annual and other College reports, and newsletters.
• Maintain printing requests of computer graphics for the College's printed materials for recruiting, marketing and website.
• Consult with customers; provide design ideas and produce high-quality products.

 
Additional Responsibilities

• Perform other tasks as assigned.  May occasionally work varying hours to meet deadlines.
• Improve self and department through continuous learning and operation excellence; engage in continuous improvement of processes.
• Create a student-centered environment.
• Promote and support ACC's mission, vision, and values.
• Implement innovative strategies to meet the needs of students and improve processes.
• Interact with co-workers and perform tasks with the highest level of integrity.
• Work cooperatively with faculty, staff, students, and the community while holding a high standard of customer service.
• Promote and support co-workers in a positive manner.
• Attend various recruitment/marketing events to promote ACC.