Information & Communications Specialist II (Communication/Social Media Specialist)

Information & Communications Specialist II (Communication/Social Media Specialist)


North Carolina Community Colleges System Office
200 West Jones Street
Raleigh, NC 27603
Phone: 919-807-7100

Job Location

200 W. Jones Street
Raleigh, NC 27603


$45,675 – $71,459/NC13


State of NC

Job Category

  • Professional

Application Period

Opens: Tuesday, November 22, 2022
Closes: Thursday, December 8, 2022

Target Start Date

Tuesday, January 3, 2023

Expected Work Hours

8am - 5pm M-F

Employment Type

Grant Funded/Time-Limited Full-Time Position

Minimum Qualifications

Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.

Preferred Qualifications


Position Description


The North Carolina Community College System (System Office) is a statewide network of 58 public community colleges. The system enrolls over 500,000 students annually. It is the 3rd largest in the nation based on the number of colleges. It also provides data to the North Carolina Learning Object Repository by collecting, contributing, and sharing digital learning resources for use in traditional or distance learning environments. The mission of the North Carolina Community College System is to open the door to high-quality, accessible educational opportunities that minimize barriers to post-secondary education, maximize student success, develop a global, multicultural, and competent workforce, and improve the lives and wellbeing of N.C. citizens. To learn more about the NC Community College System Office and the Great 58 visit our website About Us | NC Community Colleges

NC Community Colleges System Office has an opening for a Communications/Social Media Specialist in the Executive Division. The recruitment range: $45,675 – $71,459.

DESCRIPTION OF WORK: The Communications Specialist will support strategic work to create awareness about North Carolina’s “Great 58” community Colleges. The position is responsible for finding effective and impactful ways to broaden the system’s statewide outreach by producing plans, an editorial calendar, and content. The individual will be responsible for developing original content for various communications platforms and channels, including, social media, video, websites, newsletters and bulletins, fact sheets, and podcasts, as well as writing news advisories and releases and other trade and news media material. The Communications Specialist will determine target audiences and use digital methods to convey important information about community colleges. The Communications Specialist  is responsible for helping to manage brand reputation through digital content, reaching key audiences such as students, parents, university partners, workforce advocates, political leaders, the business community, and the general public. The position will play a role in coordinating high-profile events, supporting outreach efforts, updating the System website (, as well as managing System Office social media channels. Besides System Office duties, the position will be an adviser to community college marketing communications offices, particularly at smaller colleges that do not have a robust social media presence The individual will also write speeches and talking points and contribute toward managing digit assets for the Communications Office team. Work may involve travel, mostly in-state. The Communications Specialist I may at times work directly on social media content for individual community colleges, particularly around special events or crises. The position will report to the Executive Director of Communications of the N.C. Community College System Office.


  • Experience with social media platforms including Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, and other emerging channels; developing targeted messages to engage audiences; grow outreach; monitor performance
  • Strong writer with proven experience in writing content for websites, newsletters, and media material
  • Strong interpersonal skills that promote collaboration and productivity
  • Excellent oral and written communication skills that convey effective messages – strong writing essential
  • Ability to establish and maintain relationships with external and internal audiences
  • Knowledge of search engine optimization and other metrics
  • Ability to meet tight deadlines and respond appropriately to time-sensitive issues
  • Must be able to manage multiple projects and prioritize workload, with strong organizational skills
  • Knowledge of Associated Press style
  • Must be able to work in a team environment, yet independently produce all content and deliverables
  • Videography and photography skills, including basic video editing and producing podcasts, a plus
  • Experience in publishing web content preferred
  • Minimum to intermediate experience in Adobe Creative Suite / Cloud
  • Knowledge of an online newsletter / news release development and distribution tool preferred.
  • Practical knowledge of project management principles preferred (certification not required)

PREFERENCES: Knowledge and experience working with higher education a plus.

How to Apply

STATE EMPLOYEE COMPENSATION & BENEFITS: We value our employees and offer a wide variety of competitive and family-friendly benefits. The state of North Carolina offers excellent comprehensive benefits. Employees can participate in health insurance options, standard and supplemental retirement plans, and the NCFlex program (numerous high-quality, low-cost benefits on a pre-tax basis). Employees also receive paid vacation, sick, and community service leave. In addition, paid parental leave, and personal observance is available to eligible employees. Some highlights include:

  • The best-funded pension plan/retirement system in the nation according to Moody’s Investor’s Service
  • Twelve (12) holidays/year
  • Fourteen (14) vacation days/year which increase as the length of service increases and accumulate year-to-year
  • Twelve (12) sick days/year which is cumulative indefinitely
  • Longevity pays lump sum payout yearly (based on length of service beginning 10 years and up)
  • 401K, 457, and 403(b) plans

Learn more about employee perks/benefits:



The North Carolina Community College System Office uses the Merit-Based Recruitment and Selection Plan to fill positions SUBJECT to the State Human Resources Act with the most qualified applicants. When a salary range or recruitment range is posted, the actual salary will be based on relevant competencies, knowledge, skills and abilities, internal equity, and budgetary considerations pertinent to the advertised position. All post-high school degrees must be from appropriately accredited institutions.

Individuals interested in applying for this position must complete the online process at, Résumés will not be accepted in lieu of the application. Work history and credentials must appear on the application to receive consideration during the selection process.

Job Post Contact

North Carolina Community College System
Human Resources | Caswell Building
5001 Mail Service Center | Raleigh, NC 27699-5001
Phone: (919) 807-7177 | Fax: (919) 807-7222