Marketing Associate, Social Media Coordinator

Marketing Associate, Social Media Coordinator


Sandhills Community College
3395 Airport Road
Pinehurst, NC 28374
Phone: 910-692-6185

Job Location

Sandhills Community College, Main Campus


$43,000 to $43,050 Per Year


Full Time Benefits

Job Category

  • Executive/Administrative/Managerial

Application Period

Opens: Wednesday, January 5, 2022
Closes: Friday, January 21, 2022

Target Start Date

Tuesday, February 22, 2022

Expected Work Hours


Reports to

Marketing Director

Employment Type


Minimum Qualifications

  • Associate degree, or minimum of two years of experience, in marketing, advertising/promotions, graphic arts, or related field;
  • Creative visual skills including, but not limited to, graphic design, photography, and videography;
  • Excellent written and verbal communication skills, journalistic interviewing and writing abilities (AP Style), proofreading skills, consulting capability, and presentation expertise;
  • Proven in-depth experience in a variety of social media platforms, respective participants, and relevant analytics and how such platforms can be most effectively deployed to accomplish marketing goals of the college;
  • Flexible schedule in order to attend early or evening events;
  • Experience/proficiency in the use of Adobe Creative Cloud, Microsoft Word, photo editing software, and video editing software on a Macintosh;
  • Positive attitude, detail and customer-oriented with good multitasking and organizational ability;
  • Ability to define problems, collect data, establish facts, and draw valid conclusions;
  • Effective scheduling and time management with the ability to work under pressure within tight deadlines; and
  • Excellent communication and interpersonal skills as applied to interaction with coworkers, supervisor, students, faculty, and staff.

Preferred Qualifications

Please Note: A link to or *.pdf of applicants portfolio of prior work samples should be included with application/resume.

Position Description

Job Summary

The Marketing Associate/Social Media Coordinator will assist the Marketing Director with daily activities of the Marketing Department including but not limited to internal and external marketing and communication efforts.

Essential Functions

Duties and responsibilities include, but are not limited to, the following:

  • Develop and implement college’s social media strategy and utilize digital analytics to alter or improve the strategy;
  • Serve as the college’s photographer and videographer working with students, faculty, and staff;
  • Write press releases and profiles as assigned by Marketing Director, post on the college’s website, share on social media, and submit to media;
  • Remain aware of campus events in order to promote and attend events as requested in order to take photos, shoot video footage, cover on social media, etc.;
  • Create and upload panels for the campus-wide TV monitor information system;
  • Proofread articles;
  • Place and manage Google, YouTube, Spotify, and other digital ads utilizing analytics to track and improve ROI of digital ads;
  • Verify all digital items are ADA compliant;
  • Assist departments developing their own social media presence; and
  • Submit Marketing Department invoices for payment.\

Notice of Nondiscrimination and Title IX

Admission to Sandhills Community College is open to any individual who meets the institution’s open admissions policy. Applicants for admission or employment, students, employees, sources of referral of applicants for admission and employment, and all unions or professional organizations holding collective bargaining or professional agreements with Sandhills are hereby notified that this institution is committed to nondiscrimination on the basis of race, color, gender, ethnic or national origin, sex, sexual orientation, gender identity, marital or parental status, religion, age, ancestry, mental or physical disability, military status or veteran status in admission or access to, or treatment or employment in its programs and activities. Lack of English language skill is not a barrier to admission and participation in educational programs and activities. This includes, but is not limited to admissions, employment, financial assistance, placement, recruitment, and educational programs or activities as required by applicable laws and regulations.

Further, it is the policy of Sandhills Community College to prohibit harassment (including sexual harassment and sexual violence) of students and employees. Any person having inquiries regarding special needs, support services, or Sandhills Community College’s compliance with the regulations implementing Title VI, Title IX and the Americans with Disabilities Act of 1990 is directed to contact the individuals who have been designated to coordinate the educational institution’s efforts to comply with the regulations implementing these laws.

Title IX Coordinator:

Chreatha Alston
Stone Hall, Room 110
3395 Airport Road
Pinehurst, NC  28374
Phone: 910-246-2868

Section 504 Coordinator:

Shalishah Russell
Logan Hall, Office 119
3395 Airport Road
Pinehurst, NC  28374
Phone: (910) 246-4138

Title VI, Title IX and Section 504 ADA complaints may also be filed with the Regional Office for Civil Rights. Address correspondence to: Office for Civil Rights, U.S. Department of Education, 400 Maryland Avenue, SW, Washington, D.C. 20202-1475, Telephone: 202-453-6020, FAX: 202-453-6021; TDD: 800-877-8339, Email:

Job Post Contact

Chreatha Alston, Senior Director of Human Resources