Marketing Specialist for Continuing Education
Employer
Job Location
Main Campus, Winterville, NC
Salary/Grade
Benefits
Job Category
- Professional
Application Period
Closes: Sunday, February 18, 2024
Target Start Date
Expected Work Hours
Reports to
Employment Type
Minimum Qualifications
Associate degree in Marketing, Communications, Business Administration, or closely related field; supplemented by three years previous experience and/or training that includes advertising/graphic design, marketing, marketing research, and marketing analysis, and website updates, preferably within a community college environment; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
Preferred Qualifications
Physical Requirements: Must be physically able to operate a variety of machines and equipment including a computer, telephone, basic office equipment, vehicle, etc. Must be able to exert up to ten pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting much of the time, but involves walking and standing, stooping, kneeling, pushing, pulling, etc. for periods of time. Must be able to lift and /or carry weights of up to 20 pounds.
Data Conception: Requires the ability to compare and/or judge the readily observable functional, structural or compositional characteristics (whether similar to or divergent from obvious standards) of data, people or things.
Interpersonal Communications: Requires the ability of speaking and/or signaling people to convey or exchange information. Includes receiving assignments and/or directions from supervisor.
Language Ability: Requires ability to read a variety of policy and procedure manuals, regulations, reports, etc. Requires the ability to prepare reports, advertisement, correspondence, etc. with proper format, punctuation, spelling and grammar, using all parts of speech. Requires the ability to speak with and before others with poise, voice control and confidence.
Intelligence: Requires the ability to apply principles of logical thinking to define problems, collect data, establish facts and draw valid conclusions; to interpret an extensive variety of technical instructions in mathematical or diagrammatic form; to deal with several abstract and concrete variables. Requires the ability to make independent judgments in absence or supervision; to acquire knowledge of topics related to primary occupation. Must have the ability to comprehend and interpret received information and to understand and implement basic office machinery functions.
Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures, to follow and give verbal and written instructions. Must be able to communicate effectively and efficiently.
Numerical Aptitude: Requires the ability to add and subtract totals, to multiply and divide, to determine percentages and decimals and to determine time.
Forms/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape, and visually read various information.
Motor Coordinator: Requires the ability to coordinate hands and eyes using office machinery; and to drive motor vehicles.
Manual Dexterity: Requires the ability to handle a variety of items, keyboards, office equipment, control knobs, buttons, switches, catches, etc. Must have minimal levels of eye/hand/foot coordination.
Color Discrimination and Visual Acuity: Requires the ability to differentiate colors and shades of color; requires the visual acuity to determine depth perception, peripheral vision, inspection for small parts; preparing and analyzing written or computer data, etc.
Interpersonal Temperament: Requires the ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under stress when confronted with emergency, unusual or dangerous situations.
Physical Communications: Requires the ability to talk and/or hear: (talking: expressing or exchanging ideas by means of spoken words; hearing: perceiving nature of sounds by ear).
Position Description
Under general supervision, the purpose of the position is to assist the Marketing Director with the design and production of logos, advertisements, flyers, posters, brochures, printed schedules, printed banners, graphics for digital panels and billboards, and social media advertising mainly for but not limited to the PCC Continuing Education programs. Work also involves taking photographs for those projects, writing video/commercial/radio scripts, and assisting with video projects on occasion – including scheduling. Candidates should have experience with digital marketing, social media, and analytics tools. Another duty of this position is to assist with updating and maintaining the PCC website as a member of the PCC Website Committee. Performs related work as directed. Reports to the Marketing Director.
The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.
Designs billboards, flyers, posters, postcards, invitations, announcements, printed schedules, social media ads, print ads, and PowerPoint presentations to advertise specific programs and services related to but not restricted to the Continuing Education programs of Pitt Community College.
Collaborates with Academic Affairs personnel on promoting and marketing Continuing Education programming.
Takes photographs and assists with creative direction for the setup of other college photography on occasion.
Schedules and coordinates students, graduates, and employees for video and photography sessions, particularly for student success stories.
Implements communication strategies across print, web, and digital media.
Writes scripts for commercials/videos and works with vendors to get them produced. Also schedules media purchases and maintains budgets for these purchases.
Performs general research and coordination for design projects and equipment, correspondence with vendors, and quote requests.
Maintains file backups.
Receives and/or reviews a variety of reports and records such as project analytics, website reports, quotes, and invoices.
Prepares and/or processes a variety of documentation such as ConEd budget spreadsheet, correspondence, and publication transmittal form.
Refers to policy and procedure manuals, codes/laws/regulations, publications and reference texts, etc.
Operates a variety of office equipment and machinery such as camera, duplicating equipment, computer, large format printer, scanner, etc.
Uses a variety of tools such as ruler, Xacto knife, standard office tools, etc.; a variety of supplies such as computer supplies, artist supplies, general office supplies, etc.; and a variety of computer software such as Adobe Creative Suite (including Illustrator, Photoshop, and InDesign), Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Canva, and WordPress (for website).
Interacts and communicates with various groups and individuals such as Marketing Director, instructors or program coordinators, students, college administration, consultants, vendors, college donors, and the general public.
Completes 10 hours of professional development sessions that are required annually.
As an employee within the Institutional Advancement Division, working hours may include evenings or weekends depending upon special events sponsored by the PCC Foundation.
While the following tasks are necessary for the work of the unit, they are not an essential part of the purpose of this position and may also be performed by other unit members: Prints and mounts posters for events. Performs related duties as directed.