Pitt Community College, Main Campus
Closes: Monday, August 24, 2020
Target Start Date
Expected Work Hours
A bachelor’s degree in journalism or communications is required. Two to three years of experience as a news journalist is preferred. Preference will also be given to candidates with experience in multimedia production through employment or internship, familiarity with managing social media sites, and knowledge of graphic design and photography.
Physical Requirements: Must be physically able to operate a variety of video production equipment and machines, including a video camera, tripod, lighting equipment, computer, telephone, basic office equipment, vehicle, etc. Must be able to exert up to twenty-five pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting much of the time, but involves walking and standing, stooping, kneeling, pushing, pulling, etc. for periods of time. Must be able to lift and /or carry weights of up to 30 pounds.
Data Conception: Requires the ability to compare and/or judge the readily observable functional, structural or compositional characteristics (whether similar to or divergent from obvious standards) of data, people or things.
Interpersonal Communications: Requires the ability of speaking and/or signaling people to convey or exchange information. Includes giving assignments and/or directions to volunteers and receiving assignments and/or directions from supervisor.
Language Ability: Requires ability to read a variety of policy and procedure manuals, regulations, reports, etc. Requires the ability to prepare reports, advertisement, correspondence, etc. with proper format, punctuation, spelling and grammar, using all parts of speech. Requires the ability to speak with and before others with poise, voice control and confidence.
Intelligence: Requires the ability to apply principles of logical thinking to define problems, collect data, establish facts and draw valid conclusions; to interpret an extensive variety of technical instructions in mathematical or diagrammatic form; to deal with several abstract and concrete variables. Requires the ability to make independent judgments in absence or supervision; to acquire knowledge of topics related to primary occupation. Must have the ability to comprehend and interpret received information and to understand and implement basic office machinery functions.
Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures, to follow and give verbal and written instructions, to counsel and teach volunteers and inmates. Must be able to communicate effectively and efficiently in a variety of technical and/or professional languages including legal, counseling, street/criminal jargon, computer, etc.
Numerical Aptitude: Requires the ability to add and subtract totals, to multiply and divide, to determine percentages and decimals and to determine time.
Forms/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape, and visually read various information.
Motor Coordinator: Requires the ability to coordinate hands and eyes using office machinery; and to drive motor vehicles.
Manual Dexterity: Requires the ability to handle a variety of items, keyboards, office equipment, control knobs, buttons, switches, catches, etc. Must have minimal levels of eye/hand/foot coordination.
Color Discrimination and Visual Acuity: Requires the ability to differentiate colors and shades of color; requires the visual acuity to determine depth perception, night vision, peripheral vision, inspection for small parts; preparing and analyzing written or computer data, etc.
Interpersonal Temperament: Requires the ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under stress when confronted with emergency, unusual or dangerous situations.
Physical Communications: Requires the ability to talk and/or hear: (talking: expressing or exchanging ideas by means of spoken words; hearing: perceiving nature of sounds by ear).
Knowledge of Job: Has thorough knowledge of the methods, policies, and procedures of Institutional Advancement Department as they pertain to the performance of duties relating to the position of Media Relations Specialist. Has thorough knowledge of the principles of media relations, particularly in a community college environment. Must be able to communicate effectively in both oral and written form, operate video and audio recording equipment, and utilize state-of-the-art production tools to design, edit and produce video content. They must possess a working knowledge of Adobe Creative Suite (Premier Pro – After Effects – Audition – Photoshop – Illustrator – Acrobat), and presentation software (PowerPoint – Keynote) and equipment. Candidates must also have the ability to prioritize, organize and schedule work assignments and projects. They will be able to work individually on multiple projects in a deadline-driven environment and establish and maintain cooperative working relationships with those they interact with during the course of work. Has knowledge and is proficient with computers.
Quality of Work: Maintains high standards of accuracy in exercising duties and responsibilities. Exercises immediate remedial action to correct any quality deficiencies that occur in areas of responsibility. Maintains high quality communication and interacts with all departments/divisions, co‑workers, students, faculty, and the general public.
Quantity of Work: Maintains effective and efficient output of all duties and responsibilities as described under "Specific Duties and Responsibilities."
Dependability: Assumes responsibility for doing assigned work and meeting deadlines. Completes assigned work on or before deadlines in accordance with directives, established policy, standards, and prescribed procedures. Accepts accountability for meeting assigned responsibilities in the technical, human, and conceptual areas.
Attendance: Attends work regularly and adheres to established policies and procedures regarding absences and tardiness. Provides adequate notice to higher management with respect to vacation time and time‑off requests.
Initiative and Enthusiasm: Maintains an enthusiastic, self‑reliant, and self‑starting approach to meet job responsibilities and accountabilities. Strives to anticipate work to be done and initiates proper and acceptable direction for completion of work with a minimum of supervision and instruction.
Judgment: Exercises analytical judgment in areas of responsibility. Identifies problems or situations as they occur and specifies decision objectives. Identifies or assists in identifying alternative solutions to problems or situations. Implements decisions in accordance with prescribed and effective policies and procedures and with a minimum of errors. Seeks expert or experienced advice and researches problems, situations, and alternatives before exercising judgment.
Cooperation: Accepts supervisory instruction and direction and strives to meet the goals and objectives of same. Questions such instruction and direction when clarification of results or consequences are justified, i.e., poor communications, variance with established policy or procedures, etc. Offers suggestions and recommendations to encourage and improve cooperation between all staff persons and departments.
Relationships with Others: Shares knowledge with supervisors and staff for mutual and college benefit. Contributes to maintaining high morale among all employees. Develops and maintains cooperative and courteous relationships with department employees, students, faculty, managers in other departments, representatives from organizations, and the general public so as to maintain good will toward the college and project a positive image. Tactfully and effectively handles requests, suggestions, and complaints from other departments and persons in order to maintain good will. Interacts effectively with fellow employees, supervisor, students, faculty, professionals, and the general public.
Coordination of Work: Plans and organizes daily work routine. Establishes priorities for the completion of work in accordance with sound time‑management methodology. Avoids duplication of effort. Estimates expected time of completion of elements of work and establishes a personal schedule accordingly. Attends meetings, planning sessions, and discussions on time. Implements work activity in accordance with priorities and estimated schedules. Maintains a calendar for meetings, deadlines and events.
Safety and Housekeeping: Adheres to all safety and housekeeping standards established by the college and various regulatory agencies. Sees that the standards are not violated. Maintains a clean and orderly workplace.
Acknowledgements: The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
Under general supervision, the Media Relations Specialist/Videographer develops and manages campus news stories through video-recorded news content and social media content. When completing video assignments, this position works independently as a reporter, producer, video operator and video editor to create video news features that are posted on the college’s website and social media sites and, when requested, distributed to news media outlets. The position will assist with managing social media initiatives, create content for social media, and monitor activity on the college’s social media sites. The Media Relations Specialist/Videographer will report to the Media Relations Director and assist with daily and special college news events. The position will be an important part of the college’s professional communications services staff.
ESSENTIAL JOB FUNCTIONS
Creates video-recorded news content from the ground up to post on the college’s website and social media sites and for distribution to media organizations upon request. The process includes determining shot locations, setting up interviews, and pre-interview preparation, which involves basic research of the person(s) to be interviewed and development of questions that produce interesting responses and content that gets to the heart of the topic being discussed.
Assists the Media Relations Director with keeping news media aware of college news and events and pitching story ideas for reporters to pursue.
Maintains awareness of PCC events and activities to initiate suggestions for news features.
Assists Media Relations Director with managing social media initiatives and creating/providing content for those sites.
Assists college marketing staff with the creation of video content for advertising.
Develops and plans live or taped media segments.
Operates a video camera and tripod to capture footage.
Meets with faculty/staff to review media and social media options and programming needs.
Creates news releases inviting coverage of college activities.
Serves as a guide for television news reporters who visit campus.
Provides other communication services, as needed, in the following areas: writing, editing, photography, graphic design and college website updates.
Attends various meetings and serves on committees, as needed.
Maintains a comprehensive, current knowledge of applicable laws/regulations; maintains an awareness of new trends and advances in the profession; reads professional literature; maintains professional affiliations; attends workshops and training sessions as appropriate.
Operates a computer to produce video content, correspond with college personnel and distribute information to the news media, campus community and public.
Prepares and/or processes various records, reports, correspondence, etc.
Refers to policy and procedure manuals, computer manuals, codes / laws / regulations, publications and reference texts, etc.
Interacts and communicates with various groups and individuals such as immediate supervisor, news reporters, college administrators, other college departments, department chairs, division directors, committee members, employees, interns, volunteers, students, local employers, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.
Assists with PCC Foundation fundraising events or other college activities, as needed.
Assists with development of college publications, as needed.
Uses general office supplies.
Performs related duties as directed.