Occupational Summary

The Multimedia Specialist is responsible for developing and maintaining high quality content for the college’s marketing and communications efforts. This position supports the college’s external and internal communication needs through written and digital content. This position creates multimedia content for the college through photo, video and written applications, including but not limited to press releases, success stories, speeches, administrative reports and commercial scripts. Digital responsibilities include serving as the college’s primary photographer and videographer and updating content on the college’s digital platforms including the website, EnPlug monitors, and Sharepoint site. This position will work closely with the Executive Director of Community Engagement and the Marketing and Communications Coordinator on project management needs for special projects and other promotional activities as needed.

Essential Duties & Responsibilities

• Provides excellent customer service and assistance to internal and external customers through walk-in, telephone and email
• Uses photography, videography, live streaming technology, cinematography, audio production, and related editing software to develop compelling visual assets that advance the college’s mission, vision and strategic goals
• Creates engaging content and posts for social media assets to include Facebook, Instagram, YouTube, etc.
• Serves as the college’s primary photographer and videographer
• Utilizes storytelling, voice, and research to create compelling content for marketing and communication efforts
• Assists college personnel with graphic design special projects including but not limited to flyers, pamphlets, and other content needed to support communication needs
• Actively seeks student, faculty, staff and alumni stories that support the strategic messages central to marketing campaigns
• Uses a wide range of media including email, social media, web, video and print; ensures all media are fully utilized and coordinated with marketing campaigns by working collaboratively with communications and marketing team members
• Coordinate the Dark Room Studio and ensures proper management of the space
• Collaborates with faculty and staff to create and upload pre-recorded virtual class lessons, departmental videos to maintain accreditation, virtual team meetings, etc.
• Updates the college website and intranet with press releases, schedules, calendar of events, etc.
• Updates and maintains the college’s social media outlets 
• Assists with the coordination and promotion of special events on campus
• Participates in appropriate committees and task forces as assigned
• Performs other job-related duties and projects as assigned in support of the College’s mission, core values and goals

Knowledge, Skills and Abilities

Knowledge

• Common desktop publishing solutions
• Principles and practices of marketing and communications
• Photography and video production processes
• E-newsletter solutions
• Branding and market penetration
• Social media outlets and new and upcoming trends
• Web and content management software

 
Skills

• Excellent time management and organizational skills to meet deadlines under time and resource constraints
• Excellent skills in photo, video, audio, and streaming equipment
• Video preproduction and story boarding
• Advanced design and concept development skills
• Proficient in writing, editing and proofreading copy 
• Proficient in Microsoft Office applications
• Accuracy and attention to detail

 
Abilities

• Operate standard cameras, digital cameras and video equipment
• Produce video recordings and live streams using computer software, audio/video equipment, media switcher, and sound boards
• Ability to write using proper grammar and punctuation
• Ability to design content for digital and print applications
• Ability to organize and consolidate content from multiple sources into a singular location
• Translate messages into effective, attention-getting visual solutions
• Interpret a variety of instructions furnished in written, oral, diagram or schedule form
• Absorb and apply constructive criticism from peers
• Establish and maintain effective working relationships with those contacted in the course of work
• Commitment to diversity, equity and inclusion; demonstrated ability to work effectively with a culturally diverse workforce, including those with different levels of academic preparation and varying physical and learning abilities, and socioeconomic levels