FLSA: Creative Professional - Exempt

Salary commensurate with education and experience.

The role of the Graphic Designer/Webmaster is to prepare the layout and design for all college print and digital media, as well as to create and manage content for existing and new web pages. This team-oriented person will be responsible for all design and functionality for the website, ensuring brand standards are maintained at all times. The Graphic Designer/Webmaster is also responsible for ensuring the website is responsive on all devices and works to maximize functionality. In addition, this person will be responsible for ensuring all digital assets of the college meet Section 508 Accessibility standards.

The Graphic Designer/Webmaster will receive supervision from the Director, Communications and Marketing.

 Examples of Duties:

Graphic Design, Multimedia Design and Marketing:

• Establish college-wide style standards for the web.
• Assist with the college's advertising and marketing campaigns, special events and other projects as needed.
• Write, edit and proofread content for existing and new web pages.
• Produce digital files for printing and publications
• Obtain competitive bids and coordinate all outside printing.
• Produce all materials printed/created in the on-site print shop.
• Take and edit college photographs and maintain a photo archive.
• Develop and maintain a photo resource folder for all college employees' use.
• Maintain an archive of marketing materials.
• Monitor and ensure branding standards are maintained across the college.
• Maintain and update specifications for printing services as well as for production and distribution services for college-wide publications.
• Edit, add captions to, transcribe and share videos.
• Edit and post messages to the electronic marquee.
• Create custom fillable forms for print and web in Adobe Acrobat Professional.
• Maintain in-house style guide based on the Associated Press Stylebook and revise web content accordingly.
• Understand the fundamentals and best practices of internet marketing.
• Distribute public service announcements and press releases to the website promptly.

Website Development, Server Maintenance, and Content Management:

• Manage development and ongoing maintenance of all aspects of the college's website.
• Monitor all web analytics and make adjustments as needed to ensure performance and maximize the user experience.
• Create, develop and manage content for the college's web presence (requires working with content management software).
• Manage Google Business and Bing Places listings for all college entities.
• Coordinate web projects across departments.
• Maintain a consistent look and feel throughout all web properties.
• Understand and apply Section 508 (Accessibility) standards to all content and design across aspects of the website.
• Work with a cross-departmental team, maintain and develop the master content calendar for all web properties.
• Copy, edit and proofread all web content.
• Keep current with emerging web technologies.
• Assure web-based information is archived for future needs and reference.
• Understand W3C standards and best practices, apply to all content and design across aspects of the website.
• Understand and implement information architecture.
• Understand and maximize on-page Search Engine Optimization (SEO).
• Extensive file management on the server.
• Maintain or improve web page load speeds.
• Create or redesign WordPress child-theme templates as needed.
• Update WorkPress versions, themes and plugins for both the main site and microsite.
• Perform regular usability tests across multiple browser/operating system combinations and make changes as necessary to maximize functionality and user experience.
• Troubleshoot responsive design elements and functionality when needed.
• Oversee website backup restores when needed.
• Work closely with Management Information Services (MIS) to keep site downtime to a minimum.
• Update and install third-party plugins (i.e. NetPrice Calculator and Gainful Employment Disclosures) to ensure continuous functionality.
• Update links to third party databases (i.e. Library resources).

Other Duties:

• Work cooperatively with key team members and departments.
• Shoot photographs of campus events
• Support the Office of Communications and Marketing as needed in the event of a college emergency.
• Participate actively in Inclement Weather procedures when needed.
• Accurately and completely maintain a marketing tracking spreadsheet system.
• Other duties as assigned by the Director, Communications and Marketing.