The Director of Marketing and Communications is responsible for developing marketing strategies for student enrollment, recruitment, and retention. The director collaborates with all divisions of the College to assure that strategic direction, branding, design, development, and publications best support the College. The director has the primary responsibility for developing and implementing a comprehensive communications, branding, recruiting, and marketing strategy within the framework of the College’s overall college relations, communications programs, and community relationships. On a daily basis, the director has the responsibility for developing and managing internal and external communications on behalf of the College and senior leadership, and student recruitment and retention efforts through various media, enhancing public awareness and trust of the College.
This position is responsible for the development, promotion, and marketing of all college initiatives. The director should demonstrate strong communication, organization, planning, budgeting and decision-making skills. The director develops, articulates, and executes all marketing and communications strategies with the approval of the Chief Officer of Governance, Advancement & Community Relations.