DEFINITION:
This position creates, supports, and enhances external communications initiatives to improve how the college connects with students/parents, prospective students/parents, employees, and community members through communication and multimedia marketing efforts.
                      
SUPERVISION RECEIVED AND EXERCISED:

• Receives general supervision from the Executive Director of Marketing and Community Relations or Digital Marketing Analyst.
• Supervises work-study students, interns, and student ambassadors as needed.

DUTIES & RESPONSIBILITIES (ESSENTIAL FUNCTIONS):ESSENTIAL AND OTHER IMPORTANT FUNCTIONS STATEMENTS:
Essential and other important responsibilities and duties may include, but are not limited to:
 
Essential Functions:

• Creates content for CFCC's marketing efforts, including social media and screen graphics
• Creates schedules, supports goals and timelines for social media and other communication/marketing efforts.
• Monitors official college social media communications for accurate and consistent compliance with the standards of the college's brand style guide.
• Collaborates with the Community Relations team to create online/social media content (including, but not limited to tweets, status updates, photos and interactive videos) to support social media goals.
• Assists Digital Media Analyst to align social media content across multiple channels, including the college's website, internal and external newsletters, annual publications, etc.
• Writes/edits college online content, as assigned, which may include copy for webpages, social media messages, e-newsletters and mass communication (email, email marketing, text, etc).
• Proofreads assigned marketing communications as requested.
• Writes media releases and advisories and prepares for distribution as assigned.
• Using Adobe Creative Suite or other design tools, creates promotional content including: digital display ads, brochures, booklets, programs, agendas, banners, flyers, print and digital advertisements, posters, signage and other publications in accordance with brand guidelines.
• Creates invitations, programs, booklets, certificates, diplomas, signage and other event promotional materials for internal events including pinning ceremonies, graduations and foundation events.
• Liaises with venders for the promotional needs of the college.
• Maintains calendar of upcoming events that CFCC is sponsoring. Invites guests and sends timely reminders.
• Designs, writes and sends employee and student newsletters using Constant Contact (or similar) bi-monthly.
• Using Adobe Creative Suite or other design tools, creates designs for the campus TV system, and maintains current content.
• Takes photographs for events as needed.
• Maintains various complex records, including photo and video releases, receipts, invoices and other paperwork.
• Coordinates artwork approval with vendors and internal clients.
• Provides information and training regarding room requests via Ad Astra for all college faculty and staff; interprets and explains policies regarding room reservations; answers questions and resolves problems or complaints.
• Posts updates on the CFCC website and myCFCC portal and maintains the campus events calendar.
• Schedules freelancers as needed for College - photographers, interpreters, etc.
• Manages various sponsorships for the college; serve as main point of contact between attendees and vendor for college sponsorships.
• Assists all Community Relations team members as needed.

 
Other Important Functions:

• Assist employees with questions regarding communications and event planning via Ad Astra. 
• Researches and answers department questions regarding status of communications, marketing requests, etc.
• Researches and answers department questions regarding status room requests.
• Attends staff meetings as necessary; provides staff support to various college committees.
• Serves as the Community Relations liaison on college-wide committees, as needed.
• Performs related duties and responsibilities as assigned.