Closes: Tuesday, November 30, 2021
Target Start Date
Expected Work Hours
A Bachelor’s degree from an accredited college or university in journalism and/or public relations *and* Three (3) years of experience in marketing and/or public relations.
Master’s degree from an accredited college or university in journalism and/or public relations or related field *and* Five (5) years of experience in marketing and or public relations.
The Public Information Officer is responsible for developing strategic communications and marketing plans for the College and/or its Foundation and coordinates implementation of the plans with the president and/or senior management; Manages the production of publications and information; Assists with special projects and activities; Responds to routine and more complex inquiries from students and the general public or directs them to the appropriate source; Directs media relations efforts and manages press conferences; Manages and updates the College’s website; Prepares the College's annual report on accomplishments for the year; Conducts student surveys to determine best advertising methods to meet the target audience; Manages and oversees financial/budget operation of the department; Monitors the activities of personnel to ensure compliance with the Board of Trustees policy manual and department procedures; Evaluates employees at scheduled intervals upon reviewing all relevant information; Conducts regular evaluation of services provided and make adjustments as needed; Maintains up-to-date policies, procedures, and state or federal laws that may impact department initiatives; Develops and/or assists with the development of policies and procedures and recommends changes to effectively meet the goals of the College; Plans, produces, purchases, and monitors the College’s advertising campaign, utilizing print, radio, television, direct mail, and outdoor media. Writes brochures, flyers, and other promotional material for the College’s programs, classes, and special offerings; plans and supervises the design of these materials and coordinate the printing process. Writes articles, features, press releases, television commercials, radio spots, public service announcements, and media packets. Writes speeches for the president, trustees, and other administrators. Monitors the image of the College as portrayed through publications, use of logo, and other identifying symbols and external communications. Serves as a member of various college committees, including those for special events and projects.
Knowledge of a advertising and marketing principles and concepts; Knowledge of local demographics; Knowledge of design concepts and publication theories and guidelines; Knowledge of postal regulations and direct mail concepts; Knowledge of budgetary management principles; Skill in the delegation of responsibility and authority; Management of direct reports and performance management; Skill in customer service, interpersonal relations and serving the public; Ability to prioritize and schedule tasks to meet deadlines and objectives; Knowledge of college operations, policies and procedures; Skill in the operation of computers and job related software programs; Decision making and problem solving skills; Oral and written communication skills; Ability to perform complex and varied duties; Organization and time management skills; Knowledge of budget expenditures, college programs, purposes and results.