Social Media Coordinator
Employer
Job Location
Southern Wake Campus
9101 Fayetteville Rd.
Raleigh, NC 27603
Salary/Grade
Benefits
Job Category
- Professional
Application Period
Closes: Thursday, April 28, 2022
Target Start Date
Expected Work Hours
Reports to
Employment Type
Minimum Qualifications
Requires Bachelor's degree in Communication, Journalism, Public Relations, Marketing, or related field and two years of related professional experience creating social media content across channels for an organization, company, or institution
Preferred Qualifications
Requires Bachelor's degree in Communication, Journalism, Public Relations, Marketing, or related field and five years of related professional experience creating social media content across channels for an organization, company, or institution
Position Description
The Social Media Coordinator develops, implements, and manages the social media strategy and content for Wake Tech’s official social media platforms, supporting the college’s brand strategy, business and communications and marketing goals.
Responsibilities and Duties (*Essential Functions)
*Manages multiple social media platforms to maximize the potential of each social channel, including Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube and others
*Develops and implements social media strategy that ensures brand consistency and supports the college’s communications and marketing goals through paid and unpaid tactics
*Seeks out and creates informative, engaging, and effective content optimized for social media platforms including written posts, short video, podcasts, animations, and photographs with little supervision
*Provides education and direction to college departments and programs in developing their social media presence, including training on social media best practices and college branding
*Responsible for responding to comments and questions from social media followers with accuracy, professionalism and timeliness
*Monitors and analyzes social media performance across channels to determine effectiveness and improve strategy
*Responsible for relaying emergency notifications on social media as needed, including during non-work hours
* Develops effective strategies and tactics that increase social media followers and user engagement
Edits press releases, marketing messages and web content for social media
Edits video and audio files to maximize social media engagement
Posts PR and marketing content on website as needed
Assists with podcast and website updates as needed
Collaborates on marketing strategies and executes digital advertising campaigns
Thrives in a fast-paced team setting and can work on multiple time-sensitive projects with ease
Stays current and applies knowledge of emerging trends and new technologies for social media
Complete an annual benchmark project on an individual or group basis
How to Apply
Please visit www.waketech.edu to submit an online application.