Social Media Specialist
Employer
Job Location
Main Campus, Winterville, NC
Salary/Grade
Benefits
Job Category
- Technical/Paraprofessional
Application Period
Closes: Sunday, May 22, 2022
Target Start Date
Expected Work Hours
Reports to
Employment Type
Minimum Qualifications
Associate's degree in Communication, Journalism, Public Relations, Marketing, or related field and two years of related professional experience creating social media content across channels for an organization, company, or institution.
Preferred Qualifications
Physical Requirements: Must be physically able to operate a variety of video production equipment and machines, including a video camera, tripod, lighting equipment, computer, telephone, basic office equipment, vehicle, etc. Must be able to exert up to twenty-five pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting much of the time, but involves walking and standing, stooping, kneeling, pushing, pulling, etc. for periods of time. Must be able to lift and /or carry weights of up to 30 pounds.
Data Conception: Requires the ability to compare and/or judge the readily observable functional, structural or compositional characteristics (whether similar to or divergent from obvious standards) of data, people or things.
Interpersonal Communications: Requires the ability of speaking and/or signaling people to convey or exchange information. Includes giving assignments and/or directions to volunteers and receiving assignments and/or directions from supervisor.
Language Ability: Requires ability to read a variety of policy and procedure manuals, regulations, reports, etc. Requires the ability to prepare reports, advertisement, correspondence, etc. with proper format, punctuation, spelling and grammar, using all parts of speech. Requires the ability to speak with and before others with poise, voice control and confidence.
Intelligence: Requires the ability to apply principles of logical thinking to define problems, collect data, establish facts and draw valid conclusions; to interpret an extensive variety of technical instructions in mathematical or diagrammatic form; to deal with several abstract and concrete variables. Requires the ability to make independent judgments in absence or supervision; to acquire knowledge of topics related to primary occupation. Must have the ability to comprehend and interpret received information and to understand and implement basic office machinery functions.
Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures, to follow and give verbal and written instructions, to counsel and teach volunteers and inmates. Must be able to communicate effectively and efficiently in a variety of technical and/or professional languages including legal, counseling, street/criminal jargon, computer, etc.
Numerical Aptitude: Requires the ability to add and subtract totals, to multiply and divide, to determine percentages and decimals and to determine time.
Forms/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape, and visually read various information.
Motor Coordinator: Requires the ability to coordinate hands and eyes using office machinery; and to drive motor vehicles.
Manual Dexterity: Requires the ability to handle a variety of items, keyboards, office equipment, control knobs, buttons, switches, catches, etc. Must have minimal levels of eye/hand/foot coordination.
Color Discrimination and Visual Acuity: Requires the ability to differentiate colors and shades of color; requires the visual acuity to determine depth perception, night vision, peripheral vision, inspection for small parts; preparing and analyzing written or computer data, etc.
Interpersonal Temperament: Requires the ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under stress when confronted with emergency, unusual or dangerous situations.
Physical Communications: Requires the ability to talk and/or hear: (talking: expressing or exchanging ideas by means of spoken words; hearing: perceiving nature of sounds by ear).
Position Description
Under general supervision, the purpose of the Social Media Specialist is to develop, implement, and manage the social media strategy and content for Pitt Community College's official social media platforms, supporting the college's communications and marketing goals. The Social Media Specialist should have experience with design software and marketing, design, and communications. A minimum of an Associate's degree is required, plus two years of experience in graphic design, marketing, communications, digital design and production software knowledge—reports to the Marketing Director.
Salary Range: Starting at $41,748.00
Manages multiple social media platforms to maximize the potential of each social channel, including Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube and others.
Develops and implements social media strategy that ensures brand consistency and supports the college's communications and marketing goals through paid and unpaid tactics.
Seeks out and creates informative, engaging, and effective content optimized for social media platforms, including written posts, short videos, animations, and photographs, with little supervision.
Provides education and direction to college departments and programs in developing their social media presence, including training on social media best practices and college branding.
Responsible for responding to comments and questions from social media followers with accuracy, professionalism and timeliness.
Monitors and analyzes social media performance across channels to determine the effectiveness and improve strategy.
Responsible for relaying emergency notifications on social media as needed, including during non-work hours.
Develops effective strategies and tactics that increase social media followers and user engagement.
Edits press releases, marketing messages and web content for social media.
Edits video and audio files to maximize social media engagement.
Collaborates on marketing strategies and executes digital advertising campaigns.
Thrives in a fast-paced team setting and can work on multiple time-sensitive projects with ease.
Stays current and applies knowledge of emerging trends and new technologies for social media.
Works as a team member of Institutional Advancement that supports the College and the Foundation.
Communicates effectively in both oral and written form.
Operates video and audio recording equipment.
Utilizes state-of-the-art production tools to design, edit, and produce video content.
Multi-tasks and sets priorities within tight timelines and high client expectations.
Organized, self-motivated, works calmly and professional under deadline and/or emergency conditions.
Strong writing, editing, proofreading, analytical and project management skills.
Assists with PCC Foundation fundraising events or other college activities, as needed. Works occasional evenings and/or weekends and travel within the service area.
Uses general office supplies.
Performs related duties as directed