Create and assist in the coordination of all digital marketing efforts including social media, website content creation, digital advertising, and mobile app; increase the impact and visibility of the College by building the organization’s brand and increasing stakeholder engagement through digital channels; support the overall marketing and communications plan as well as the College mission and strategic direction.

ESSENTIAL JOB FUNCTIONS:

• Good communications, research, creative, and writing skills.
• Knowledge of Adobe Creative Suite and Microsoft Office Applications
• Proficient with video and DSLR cameras and other related equipment

DUTIES:

• Serve as a member of the Marketing & Outreach team.
• Work collaboratively with all College departments to gather information to develop digital marketing and social media communications strategies.
• Design graphics as needed for printed publications, collateral materials, billboards, and social media.
• Design graphics for digital marketing campaigns in partnership with marketing vendors in accordance with marketing and outreach priorities.
• Maintain messaging for the Albemarle Campus digital outdoor sign.
• Coordinate and implement the creation of digital content as it relates to the College’s website, mobile apps, email marketing and social media.
• Work closely with the web administrator and webmaster to create content and maintain edits of the College’s website, in support of the marketing goals.
• Collaborates with the studio manager to create graphics used in videos & programming.
• Supervise students participating in the work-study program as part of the department.
• Ensure brand and message consistency and accuracy in digital content.
• Monitor and communicate analytics for digital marketing strategies.
• Monitor and assist in the mitigation of any College online reputational threats.
• Work collaboratively with vendors to leverage search engine optimization to promote academic programs and new initiatives.
• Stay up to date with social media and digital marketing best practices, technologies, and the latest trends.
• Regularly track and get insights into competitors’ strategies.
• Coordinate the archival of media coverage and other related histories about SCC.
• Serve on institutional committees as assigned.
• Perform other related duties incidental to the work described herein.

JOB TRAINING:

Required Position Training to be completed in the first year of hire:

• CANVAS
• PR&A Portal
• WebAdvisor
• Adobe Suite
• Adobe Acrobat DC