The primary duties of the Student Recruiter/Social Media Coordinator are to recruit high school and adult prospective students, assess their educational needs, and explain the benefits and objectives of the programs offered by the College and to maintain the College’s social media platforms that include Facebook, Instagram, Twitter, YouTube, SnapChat, and TikTok.

The duties of the Student Recruiter/Social Media Coordinator include, but are not limited to:

• Assist the Marketing and Recruiting Department in producing and directing the development of advertisements, special projects, and other printed publications as identified for target audiences
• Coordinate career expos/fairs at the College and participate in high school and other community outreach events 
• Assist in planning and facilitating recruiting events held at the College, high schools, and other community events 
• Generate submission of personal referrals and building a pool of prospective students 
• Assist program chairs with high school visits 
• Plan, schedule, and conduct face-to-face information sessions and campus tours for groups and individual prospective visitors 
• Contact and meet with area high school counselors to explain benefits of the College's programs and to assist high school students with the College's enrollment process 
• Conduct follow-up sessions with prospective students and parents via telephone and email to determine their educational needs, concerns, interests, and career options 
• Participate in prospective student yield and retention efforts by maintaining productive contact with active prospective students throughout the enrollment process 
• Develop recruitment plans for various academic programs and promote and maintain awareness of programs and other student services 
• Provide multi-campus support during registration, special events, and tours 
• Prepare and distribute packets of information to area high schools, businesses, industries, and civic organizations
• Oversee the College’s social media platforms maintaining the College’s brand
• Monitor the College’s social media to answer questions and requests in a timely manner to include evenings and weekends
• Assist the Digital Marketing Coordinator in producing program videos and student successes for use on social media and the College's website
• Other duties and responsibilities as assigned by supervisor

Working Conditions

• Typical office environment 
• Frequently sitting at a desk or workstation using a telephone, computer, keyboard, and mouse; frequent standing and walking 
• Evening and/or weekend hours may be assigned as necessary 
• Periodic lifting of 50 pounds or more

Notice of Nondiscrimination

Lenoir Community College is an Equal Opportunity Employer. The College complies with existing federal, state, and local laws and regulations regarding nondiscrimination. The College prohibits discrimination against and/or exclusion from participation in any benefits or activities by any person, either on the staff and faculty or in the student body, on the grounds of race, color, creed, religion, national origin, gender, age, political affiliation, or disability.