The incumbent in this job is expected to assist the College in achieving its vision and mission. Customer focus, college service, and a willingness to assist as needed are expectations for all employees. This position reports directly to the President.

The Associate Vice President (AVP) of Marketing, Communications & the GTCC Foundation provides overall leadership to the internal and external communications and fundraising functions of the college. The position is responsible for the development, integration, and implementation of a broad range of public relations activities aligned with the strategic direction and market positioning of the college. The position supports the president in advancing the college’s prominence and visibility with relevant constituents, as well as to encourage broader awareness and donor support for the organization. The AVP develops and implements college policies and procedures to ensure that the college’s communications, marketing, messaging, branding and fundraising initiatives are effectively contributing to the achievement of the college’s vision, mission, and strategic plan. As such, the position is responsible for translating the strategy, tactics and programs to create interest, demand and recognition relative to the college through the use of varied and integrated communications products and services including: (a) newsletters and other print publications, (b) web, e-news and other online communications, © media and public relations (d) and marketing. The AVP works with external partners to promote college programs and services to increase the number of individuals and organizations that the college serves.

The AVP is also responsible for leading and strengthening the comprehensive fundraising program in support of the GTCC Foundation’s mission and goals. Specific emphases are focused on annual giving, major giving, planned giving, grants and fundraising events. The AVP will work to build broader visibility, understanding and support for both the college’s and foundation’s mission, vision and goals. As a face of the foundation, he/she builds and maintains long-term relationships with key donors and potential donors. The position works closely with the college President and the Board to initiate and coordinate effective fundraising initiatives, including the GTCC Annual Campaign. The AVP provides leadership and direction for the continuous assessment and improvement of communications and fundraising efforts to effectively use college and GTCC Foundation resources. Areas reporting to the Associate Vice President include Marketing and the GTCC Foundation.