DESCRIPTION

Cape Fear Community College is seeking a talented individual to fill the position of Web Content Specialist. The candidate will report to the Director of Marketing and Communications and play a key role in maintaining, updating, and enhancing our college's web and portal presence to ensure an engaging and user-friendly experience for students, faculty, staff, and the community. 

As a member of the Community Relations marketing team, this position requires a combination of technical expertise, creativity, and excellent communication skills.
 

SUPERVISION RECEIVED AND EXERCISED

Receives supervision from the Director of Marketing and Community Relations.

Duties & Responsibilities (Essential Functions)

Essential Functions

• Develop, update, and maintain the college website to ensure accuracy, relevance, and accessibility.
• Manage updates and website requests to the cfcc.edu website and my.cfcc.edu portal. 
• Collaborate with various departments and stakeholders to gather content and requirements for website updates and new initiatives.
• Ensure website content is accurate and up-to-date.
• Implement best practices in web design, user experience (UX), and search engine optimization (SEO) to enhance the effectiveness of the college website.
• Create and optimize multimedia content, including images, videos, and interactive elements, for online platforms.
• Monitor website performance and analytics to identify areas for improvement and track key performance indicators (KPIs).
• Stay informed about emerging trends and technologies in web development and digital marketing to recommend innovative solutions.
• Ensure compliance with web accessibility standards and regulations, such as WCAG and Section 508.
• Prepare necessary performance and traffic reports for the cfcc.edu website.

Other Important Functions

• Pays close attention to detail and submits error-free work.
• Maintains an organized office environment and saves files in an organized, accessible manner.
• Performs other duties and responsibilities as assigned.

Knowledge of

• Excellent interpersonal, verbal, and written communication skills. Proficient English usage, spelling, grammar, and punctuation; and Associated Press (AP) writing style.

• HTML/CSS
• Content Management Systems (preferably WordPress)
• Google Analytics
• Adobe Creative Cloud Suite
• Online design tools (PiktoChart, Canva, etc.)
• ADA compliance requirements

Ability To

• Write marketing copy. 
• Practice of open and effective communication with students, faculty, and staff to build and maintain collaborative relationships.
• Work effectively as a professional and a team member by establishing and maintaining effective and appropriate working relationships with students, co-workers, community groups, and the general public.
• Manage time, prioritize projects, and meet deadlines.
• Be productive with minimal direct supervision.

• Understand and follow oral and written directions.
• Interpret and apply Federal, State, and local policies, procedures, laws, and regulations.
• Communicate clearly, and concisely, both orally and in writing.
• Pay close attention to detail, produce quality work, and multi-task.
• Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:
  1. Walking, standing, and/or sitting for extended periods.
  2. Bending, stooping, climbing, or lifting up to 50 pounds.
  3. Operating and maintaining assigned equipment.
• Maintain mental capacity, which allows the capability of:
  1. Making sound decisions.
  2. Responding to questions.
  3. Demonstrating intellectual capabilities.
  4. Simultaneously managing multiple diverse tasks.

Qualifications

QUALIFICATIONS

EXPERIENCE AND TRAINING GUIDELINES
 Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:
 
 Minimum Education/Training 

• A Bachelor's degree in communications, marketing, information technology, or related field.

 Minimum Experience

• Proven experience in web development, including proficiency in HTML, CSS, JavaScript, and content management systems (e.g., WordPress).
   

Minimum Qualifications

• Strong understanding of web design principles, UX/UI concepts, and responsive design techniques.
• Familiarity with SEO best practices and web analytics tools (e.g., Google Analytics).
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Detail-oriented approach with a focus on quality assurance and user experience.

Preferred Qualifications

• Experience working in a higher-ed setting.
• Experience working with WordPress and CRMs.
• Experience using various analytics software.
• Working knowledge of HTML and CSS.
• Working knowledge of search engine optimization and best practices.
• Ability to speak, understand, and write effectively in Spanish. 

Supplemental Information

Special Instructions to Applicants:

• This position REQUIRES UNOFFICIAL TRANSCRIPTS AND/OR TRAINING CERTIFICATIONS be submitted in addition to the application. Please have these documents ready to upload when applying.

• Candidates are required to submit OFFICIAL TRANSCRIPTS for all degrees obtained prior to their first day of work or hire date. If highest level of education is High School diploma or equivalent, proof of completion is required.

• Candidates who have obtained their education outside of the US and its territories must have their academic degree(s) validated, at their own expense, by an outside credential evaluation service as equivalent to the Baccalaureate or Master's degree conferred by a regionally accredited college or university in the United States.  

• To claim veterans’ preference, all eligible persons shall submit a DD Form 214, Certificate of Release or Discharge from Active Duty, to Human Resources during the application process. Human Resources will verify eligibility.

STATEMENT OF NON-DISCRIMINATION

Cape Fear Community College, its faculty and staff, and the Board of Trustees are fully committed to the principles and practice of equal employment and educational opportunities. The College does not discriminate against applicants, students, or employees in any programs and activities provided on the basis of race, color, national origin, sex (including pregnancy and sexual orientation), gender (including gender identity and status as a transgender or transsexual individual), disability, religion, age, genetic information, veteran status or any other protected status as required by Title IX of the Educational Amendments of 1972, Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964 and any other applicable statutes and CFCC policies.