The Web Manager leads the strategic development and design of an accessible, innovative, mobile responsive, and user-friendly website for Wake Tech Community College, supporting the college’s brand strategy, business, and communications and marketing goals.

Responsibilities and Duties (*Essential Functions)

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.
 
* Develops, maintains and continuously enhances the Wake Tech public website in collaboration with Communications and Marketing, ITS and contracted vendors with a focus on end-user experience

* Manages extensive Content Management System (CMS), with daily improvements and updates to ensure that content is timely and relevant

* Provides training and support for departmental web content editors across the college
 
* Develops and applies sound information architecture techniques to support the best possible user experience and incorporates best practices for search engine optimization (SEO)

* Designs dynamic and engaging web pages with user-focused text and layout, and multimedia elements that support enrollment goals

* Conducts content audits to eliminate redundant and/or duplicate information

* Edits text for consistency, brand standards and optimal readability

* Leads strategy for mobile responsiveness for all web content
 
* Tracks and proactively manages the performance of the public website using Google Analytics and other tools and creates strategies to grow web traffic metrics

Manages accessibility for the college website, including accessibility audits of web content, procurement of accessibility tools, and delivering training to college employees on accessibility guidelines

Develops sitewide policies, procedures, and style guides to govern appropriate use of web-based platforms
 
Responsible for relaying emergency notifications on the website as needed, including during non-work hours
 
Completes and annual applied benchmark project on an individual or group basis

Knowledge, Skills & Abilities:
 
Demonstrated strong analytical and project management skills

Demonstrated advanced knowledge of digital media as a communication, collaboration, and promotional vehicle
 
Extensive knowledge of HTML5, CSS3, JavaScript and responsive front-end frameworks like Bootstrap and Foundation.
 
Experience working with a CMS, preferably Drupal, and experience working on large complex websites

Keen understanding of programming including PHP and JavaScript

Experience using analytical tools, performing content audits, structuring and developing content to maximize website performance

Familiarity with usability assessment tools and procedures and user experience (UX) and user interface (UI) design principles

Proficient in current web accessibility requirements, standards and procedures

Ability to assess organizational needs, recommend and execute appropriate web solutions
 
Ability to work harmoniously with staff, faculty, and the general public and communicate technical concepts and ideas in individual and group settings

Excellent oral and written communication skills
 
Thorough understanding of branding principles and tactics through multimedia
 
Strong analytical and project management skills